I for one think that this new CEO in not going to be able to save the titanic. if you read about Target, he may have fixed the look, merchandise and traffic in the stores but he was part of the payroll cuts on freight put away and back room associates to put more people on the sales floor. Also increased the wages but cut hours to the point were associates are actually making less money per week( google it if you don't believe) the morale is way down and their backrooms are a mess. BBB Does not need a merchant, it needs an operations minded CEO. The merchandise at bbb is actually great, the problem is the greed were the margins are so high that makes everything expensive compared to other retailers even after the coupon. From district managers and up need to be cleaned up, they need management that are not afraid to let corporate know what they are doing to the stores, I would bet corporate does not know how bad it is because everyone is afraid for their jobs. Have them all go thru training on how to talk to and motivate people. Fix all the technology so it works right. Hire a knowledgeable company to develop a website that works as good as amazon not like the clunky one we have now, have it stand on its own so you don't harass the store to create orders so it looks like they are better than they are, let the store concentrate on their own business.
Stop focusing on cutting the coupons, it is what brings the customers in, it is not ruining you margins because even after the coupon most times we are still more expensive or the same price.
Excellent post from @11UF2LhK-1dll, deserved to be on top.