GM is absolutely dependent on an emotional connection or implied support obligation to sell vehicles. Not just by the current recently-disappeared professionals, but by their extended families over multiple generations.
That's why GM didn't have program car leases for professional employees like Toyota does. GM needs Midwestern employees to purchase. And they are firing the employees that can actually afford to pay $40-60K or more. The lower paid folks can barely make payments on an entry level vehicle on top of the student loans, rent, etc. Remarkably short-sighted. Wondering if the health care savings (the real motivation) is worth it.