The company stated that it is set to acquire Farelogix for the amount of $360 million.
With the deal, SABR is seeking to roll out Farelogix’ system-agnostic solutions to facilitate end-to-end personalized digital fare marketing capabilities for airlines and agencies.
Found this to be an interesting acquisition and was hoping to get some other opinio0ns on this.
https://seekingalpha.com/article/4223311-sabre-acquire-farelogix-airline-fare-retailing-analytics
It's an interesting acquisition. The key problem to solve is that there is a functional redundancy between Farelogix and Airlines Solutions (shopping, pricing, NDC, merchandising, eCommerce). So Sabre will have to decide between 3 options:
a) Kill the Farelogix software and move all their customers over - Unlikely that airlines will want to move to a lesser quality technology with antiquated functions
b) Eliminate the Airlines Solutions teams that overlap with the Farelogix offering - Very possible as these teams have demonstrated for years their inability to deliver anything meaningful to the market.
c) Do a proper integration and come up with a better system altogether - Very unlikely, as this will take years and Sabre will wait for a Customer to pay for it.
The sad part is that this decision will not be done based on a solid technology/financial analysis. Will be another politics war as we've seen before.
Good luck Farelogix