But make no mistake, this was a failure of leadership from the top down. Just awful, terrible leadership with no clear path to success. Just a "stoke the fires of competition and see who produces".
Ford is in over their heads in this new world of transportation. And they will need to break the hold of the Ford family, and fire every senior leader with smart replacements. Or it's bankruptcy.
I don't see the Ford family changing things enough to avoid the inevitable.
@br+1jwaze9tg makes an excellent point.