Ynon's new buzzword "Capital Light" sure sounds great but it means the end of Mattel. It means short-term, short sighted, low-risk, no innovation, licensed toys. As if we weren't playing it too safe for decades: Bratz coulda been ours, it was home grown! Hot Wheels cars that can never sell for more than a dollar. What a SWELL business model.
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Mattel goes BK by end of 2020, RIP Barbie.
Capital Light? But we all just received hefty bonuses?!
Before RD got here, Mattel was cash-rich. Might there be a connection? Didn't help that CD spend $20 million on HWID, only to generate $77K in topline sales: https://www.fastcompany.com/90363747/the-worlds-1-selling-toy-is-on-a-quest-to-reinvent-itself-for-todays-kids Why do these id–ts fail upwards? #TIME.TO.CHOP.AT.THE.TOP
That is the way we get bought out with government money.
OP: Says you! You forgot all about Hot Wheels ID cars, which sell for $7. Actually they don't sell for $7, just ask Target. "Mom, I really want a phygital smart car which requires a complex $170 USB oval track, a manual pump booster and an iPad to play with," said no kid ever. BTW Fisher Price takes plenty of risks, and encourages parents to do likewise. Just take a look at their Rock & Play sleeper, which k–led 32 babies. I haven't seen Jonathan Adler as the face of FP lately. Is there a connection? Did he take a fateful nap in an R&P sleeper? And gender-bending "Creative World" was edgy. What about Sproutling? Thingmaker? Hologram Barbie? Hello Barbie? Fuhu? Aristotle? We're a premium high-tech toy company, by golly!
Fresh. Smooth. Real. It’s all here.
Be yourself and make it a Capital Light. When you say Capital Light, you’ve said it all. Crafted from only the finest BS that begins high in the San Gabriel Mountains, it flows underground and is naturally filtered over beds of sand and gravel, until it reaches Santa Monica Bay. Tastes great, less filling. It's Capital Light time!